Keep your sneakers fresh – the ultimate guide to using cleaning kits

Sneakers may be meant to be worn – but that doesn't mean they should look worn out.
Want to keep your kicks fresh, clean and ready for every step? Then you need a good cleaning kit.
Here's how to do it right.

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1. Start with the right stuff

A good sneaker cleaning kit usually contains:

• Cleaning fluid

• Brush (soft for the upper, harder for the sole)

• Microfiber cloth

Invest in a quality kit – cheap solutions = cheap results.

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2. Pretreat the dirt

Remove the laces. Brush off any surface dirt with a dry brush.
Always work from the outside in – the sole last.

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3. Clean properly

• Lightly dampen the brush

• Apply the cleaner

• Brush in circular motions

• Dry with a microfiber cloth

TIP: Avoid soaking your shoes – especially mesh or suede.

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4. Air dry – don’t stress

Place the sneakers in a ventilated place. No radiator, no dryer.
Let them rest. You'll get them back clean, fresh and ready for the next mission.

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5. Follow, don't just "save"

Sneaker care isn't about "saving disasters" - it's about staying on top of things.
Clean regularly, and your kicks will last longer – both in style and feel.